{"id":268,"date":"2025-08-15T07:30:00","date_gmt":"2025-08-14T22:30:00","guid":{"rendered":"https:\/\/kakuage.co.jp\/blog\/?p=268"},"modified":"2025-08-27T15:08:56","modified_gmt":"2025-08-27T06:08:56","slug":"ab-test-website-optimization","status":"publish","type":"post","link":"https:\/\/kakuage.co.jp\/blog\/marketing\/ab-test-website-optimization\/","title":{"rendered":"\u00a0A\/B\u30c6\u30b9\u30c8\u3067\u52b9\u679c\u7684\u306a\u6539\u5584\u7b56\u3092\u898b\u3064\u3051\u3088\u3046\uff01"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>A\/B\u30c6\u30b9\u30c8\u3068\u306f\uff1f\u57fa\u672c\u3068\u5f79\u5272\u3092\u304a\u3055\u3089\u3044<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A\/B\u30c6\u30b9\u30c8\u3068\u306f\uff1f<\/strong><\/h3>\n\n\n\n<p 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class=\"wp-block-heading\"><strong>A\/B\u30c6\u30b9\u30c8\u3067\u3088\u304f\u3042\u308b\u843d\u3068\u3057\u7a74<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1639\" src=\"https:\/\/kakuage.co.jp\/blog\/wp-content\/uploads\/2025\/08\/02-effective-ab-test-improvement0A0A-blog-2048x1639.png\" alt=\"A\/B\u30c6\u30b9\u30c8\u3067\u3088\u304f\u3042\u308b\u843d\u3068\u3057\u7a74\" class=\"wp-image-256\" srcset=\"https:\/\/kakuage.co.jp\/blog\/wp-content\/uploads\/2025\/08\/02-effective-ab-test-improvement0A0A-blog-2048x1639.png 2048w, https:\/\/kakuage.co.jp\/blog\/wp-content\/uploads\/2025\/08\/02-effective-ab-test-improvement0A0A-blog-1000x800.png 1000w, https:\/\/kakuage.co.jp\/blog\/wp-content\/uploads\/2025\/08\/02-effective-ab-test-improvement0A0A-blog-500x400.png 500w, https:\/\/kakuage.co.jp\/blog\/wp-content\/uploads\/2025\/08\/02-effective-ab-test-improvement0A0A-blog-768x614.png 768w, https:\/\/kakuage.co.jp\/blog\/wp-content\/uploads\/2025\/08\/02-effective-ab-test-improvement0A0A-blog-1536x1229.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A\/B\u30c6\u30b9\u30c8\u306f\u3068\u3066\u3082\u6709\u52b9\u306a\u624b\u6cd5\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u3084\u3063\u3066\u307f\u308b\u3068<strong>\u300c\u306a\u305c\u304b\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u2026\u300d<\/strong>\u3068\u611f\u3058\u308b\u30b1\u30fc\u30b9\u3082\u591a\u304f\u898b\u3089\u308c\u307e\u3059\u3002<strong>\u305d\u308c\u306f\u3001\u7121\u610f\u8b58\u306e\u3046\u3061\u306b\u201c\u3088\u304f\u3042\u308b\u843d\u3068\u3057\u7a74\u201d\u306b\u306f\u307e\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3053\u3067\u306f\u3064\u307e\u305a\u304d\u3084\u3059\u3044\u30dd\u30a4\u30f3\u30c8\u3068\u3001\u305d\u306e\u5bfe\u7b56\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30c6\u30b9\u30c8\u8a2d\u8a08\u304c\u66d6\u6627\u306a\u307e\u307e\u59cb\u3081\u3066\u3057\u307e\u3046<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u306a\u3093\u3068\u306a\u304f\u826f\u3055\u305d\u3046\u3060\u304b\u3089\u300d\u3068\u3044\u3063\u305f\u611f\u899a\u3067\u5909\u66f4\u6848\u3092\u4f5c\u308a\u3001\u76ee\u7684\u304c\u66d6\u6627\u306a\u307e\u307e\u9032\u3081\u3066\u3057\u307e\u3046\u3068\u3001\u7d50\u679c\u3092\u3069\u3046\u89e3\u91c8\u3057\u3066\u3088\u3044\u304b\u5206\u304b\u3089\u305a\u3001\u6b21\u306e\u65bd\u7b56\u306b\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u6539\u5584\u306e\u30d2\u30f3\u30c8<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u300c\u4f55\u3092\u6539\u5584\u3057\u305f\u3044\u304b\u300d\u300c\u3069\u3093\u306a\u4eee\u8aac\u3092\u691c\u8a3c\u3059\u308b\u306e\u304b\u300d\u3092\u4e00\u6587\u3067\u8aac\u660e\u3067\u304d\u308b\u3088\u3046\u306b\u6574\u7406\u3057\u3066\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&nbsp;\u30c6\u30b9\u30c8\u5bfe\u8c61\u3092\u4e00\u5ea6\u306b\u5909\u3048\u3059\u304e\u308b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30dc\u30bf\u30f3\u306e\u8272\u30fb\u6587\u8a00\u30fb\u30b5\u30a4\u30ba\u306a\u3069\u3092\u540c\u6642\u306b\u5909\u66f4\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u3069\u308c\u304c\u52b9\u679c\u306b\u5f71\u97ff\u3057\u305f\u306e\u304b\u5224\u65ad\u304c\u3064\u304b\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u6539\u5584\u306e\u30d2\u30f3\u30c8<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&nbsp;\u4e00\u5ea6\u306b\u5909\u3048\u308b\u306e\u306f1\u3064\u306e\u8981\u7d20\u306b\u7d5e\u308a\u3001\u6bb5\u968e\u7684\u306b\u30c6\u30b9\u30c8\u3059\u308b\u306e\u304c\u57fa\u672c\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&nbsp;\u30c7\u30fc\u30bf\u6570\u304c\u8db3\u308a\u306a\u3044\u30fb\u671f\u9593\u304c\u77ed\u3059\u304e\u308b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6570\u65e5\u3060\u3051\u306e\u30c6\u30b9\u30c8\u3084\u3001\u30a2\u30af\u30bb\u30b9\u6570\u306e\u5c11\u306a\u3044\u30da\u30fc\u30b8\u3067\u306f\u7d50\u679c\u306b\u504f\u308a\u304c\u51fa\u3084\u3059\u304f\u5224\u65ad\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u6539\u5584\u306e\u30d2\u30f3\u30c8<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6700\u4f4e\u3067\u30821\u301c2\u9031\u9593\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u65701,000\u4ee5\u4e0a\u3092\u76ee\u5b89\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u5c11\u306a\u3044\u5834\u5408\u306f\u30c6\u30b9\u30c8\u5bfe\u8c61\u3092\u7d5e\u3063\u3066\u5bfe\u5fdc\u3057\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6210\u679c\u6307\u6a19\uff08KPI\uff09\u306e\u30ba\u30ec<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u300c\u30af\u30ea\u30c3\u30af\u7387\u300d\u3092\u898b\u3066\u8a55\u4fa1\u3057\u3066\u3044\u305f\u304c\u3001\u5b9f\u306f\u6539\u5584\u3057\u305f\u304b\u3063\u305f\u306e\u306f\u300c\u8cfc\u5165\u5b8c\u4e86\u7387\u300d\u3060\u3063\u305f\u2026\u3068\u3044\u3046\u3088\u3046\u306b\u3001\u76ee\u7684\u3068\u898b\u308b\u3079\u304d\u6307\u6a19\u304c\u4e00\u81f4\u3057\u3066\u3044\u306a\u3044\u30b1\u30fc\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u6539\u5584\u306e\u30d2\u30f3\u30c8<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30c6\u30b9\u30c8\u306e\u76ee\u7684\u304b\u3089\u9006\u7b97\u3057\u3001\u6700\u7d42\u7684\u306a\u6210\u679c\u306b\u5408\u3063\u305f\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6210\u679c\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308b\uff01A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u8df5\u8853<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1639\" src=\"https:\/\/kakuage.co.jp\/blog\/wp-content\/uploads\/2025\/08\/03-ab-test-practical-methods-blog-2048x1639.png\" alt=\"\u6210\u679c\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308b\uff01A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u8df5\u8853\" class=\"wp-image-257\" srcset=\"https:\/\/kakuage.co.jp\/blog\/wp-content\/uploads\/2025\/08\/03-ab-test-practical-methods-blog-2048x1639.png 2048w, https:\/\/kakuage.co.jp\/blog\/wp-content\/uploads\/2025\/08\/03-ab-test-practical-methods-blog-1000x800.png 1000w, https:\/\/kakuage.co.jp\/blog\/wp-content\/uploads\/2025\/08\/03-ab-test-practical-methods-blog-500x400.png 500w, https:\/\/kakuage.co.jp\/blog\/wp-content\/uploads\/2025\/08\/03-ab-test-practical-methods-blog-768x614.png 768w, https:\/\/kakuage.co.jp\/blog\/wp-content\/uploads\/2025\/08\/03-ab-test-practical-methods-blog-1536x1229.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<p 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